Abacus.AI - Effortlessly Embed Cutting Edge AI In Your Applications.

Case Studies

STRUCTURED ML

Predictive Models In Sales And Marketing

The company used Abacus.AI to score and prioritize leads to efficiently allocate its sales and marketing resources

Problem

The company wanted to optimize marketing and sales resources by prioritizing the leads to target

Solution

Trained and deployed an Abacus.AI lead scoring model that helps the company determine the top leads to target

Results

Lead scoring helped the company optimize its sales & marketing resources and achieve higher growth

7X improvement in conversions

trained on ~10M leads

handled 2Bn+ events

STRUCTURED ML

Anomaly Detection

The company used Abacus.AI to build an anomaly model to detect quality of service issues

Problem

Reduce churn by proactively reaching out to customers experiencing quality of service issues

Solution

Used Abacus.AI anomaly detection model to identify abnormalities in user session data

Results

Identified 12 types of service issues that could cause a customer to churn using three different methods

processed user session data from 2.5M customers in real-time

calibrated on 2+ TB of data and over 1Bn events

identified 12 types of service issues

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